Food truck- Entrepreneur Interview and Reflection report Essay

Food truck- Entrepreneur Interview and Reflection report - Essay Example The entire process of learning involved with this module has made me to discover the possibility of effectuation as a suitable tool for advancing on entrepreneurial career, as well as providing important suggestions on how to come up with entrepreneurial skills (Price Institute for Entrepreneurial Studies, 2000). To start with, we are going to have an over view of Tullee’s restaurant which is a Caribbean restaurant located in the northern side of London. It was started in 2008 by Glen Watson who would like to expand the business so as to earn more income. Some of the segmented customers who buy from the restaurant include the local people most of them being working class. Other customers included those who came regularly came for lunch. After careful analysis we realized that most of the restaurant restaurants do not sell Caribbean food and this made us to start serving this food. In order to be competitive, our main focus was on the quality and the prices of food. The business intends to use social media as a way of connecting with the customers. Online orders will also be used where customers can make online orders through their mobile phones. Since the original owner of the restaurant used to have only one supplier, we intend to have several of them so has to increase the supplies. In order to attract new customers, we will provide best offers like price reduction and after sales service to win customer loyalty. For the case of customers who have been loyal, we will use them as referrals who will recommend us to other customers. We will also profile our cost structure appropriately so as to reduce costs as much as possible so as to maximize profits. Most of our valued resources will include: suppliers, employees and customers. According to Baron (2012), learning and reflection is a very important process in life. It